The Meta Quest Pro is Meta's first hardware offering targeted at a professional audience. The Quest Pro brings professional VR users and VR enthusiasts the highest quality virtual reality and mixed reality experience possible in such a slim form factor. The Quest Pro was announced on October 11, 2022 as part of the Meta Connect conference.
My team and I created the rendered product images of the Quest Pro headset and accessory ecosystem used on the Meta store, online and physical retail, conference booths, packaging, social media, and more. We worked closely with the Meta Reality Labs marketing team early on to help explore ideas for the overall art direction beginning with packaging. The results of that effort carried through to the rest of the launch campaign in terms of colors, lighting, and overall tonality.